· there are 2 types of viewers - the 1st one is addict to TV, they watch it many hours a day and they don’t care much what the program is (they often do something different while watching), and the 2nd one, who watch TV rarely and not periodically - they choose certain programs
· the 1st group is highly influenced by TV, they take many opinions from TV, the 2nd group have their own opinions, they watch TV to get more information (not to create their opinions)
· people with higher education watch usually news, educational programs or some documents, but most people watch movies, series (especially action) and several types of popular TV competitions (quizzes, lotteries ...), house-wives soap operas and children fairy tales
· the main types of TV represent in CR TV Nova and CT1;
news on TV Nova - they are more sensational, emotional, aim on celebrities and people, they start usually with domestic affairs, political and serious world news are at the end, talking to people connected with some sensation (relatives to victims...), jokes of reporters
news on CT 1 - the first in order are political and world news, analysis, exact information, graphs and charts, repetition of important news
TV Nova - for less educated people, action and American films and series, soap operas, competitions
CT 1 - independent and valuable films, documentaries, educational programs, many news
UK - BBC (British Broadcasting Corporation) - BBC1 and BBC 2, money from licence fees (all must pay), educ. progs., subject to government directives
- IBA (Independent Broadcasting Authority) - ITV, funded by commercials, educ. progs., subject to government directives
commercials - at breaks and within programs, political, religious and for tabacco forbidden
130 cable TV networks, several satellite TV channels
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